Bight Colors and Cheeky Bottoms...

When you can get both Bar Refaeli and Candice Swanepoel involved into a bathing suit collection, you have done something very right. When you are written about on Fashion by He, consider yourself big time. Bright Colors - Big Designs - and Cheeky Bottoms will turn many heads wherever you wear these bathing suits. Also if you notice a lot of the pictures are styled with body chains and jewelry, wasn't it He who told you that a bathing suit alone wasn't enough, add some bling. Aqua Bendita not sure if that is Spanish or something but pretty sure from all He's years of Spanish that translate to really sexy bathing suits. Oh and pretty sure Pitbull should be playing in the background as you read this post.
-He

P.S. Definitely click Read More to see behind the scenes and more pictures...
P.P.S. If you every buy anything that He writes about, you should probably send pictures in...

Is this Really the PERFECT Tan Bikini?

PTB offers the first practical and chic bikini designed to end unattractive tan lines and fussing with tops that don’t stay put without pesky straps. With its unique fabrication, the straps can be easily removed while the top stays firmly in place.

Introducing the Perfect Tan Bikini, or what this company is calling perfect. Apparently the cups of the bathing suit have an adhesive that makes them stick to your boobs no matter what. Strap lines, tan lines are kinda weird and unattractive, so it is very hard for He to hate on this idea. Is He going to complain if chicks want to use this to remove and get less tan lines, absolutely not, will He still encourage topless tanning, absolutely yes.
After all they are selling them with Cheeky Bottoms, major bonus points there.
-He

P.S. only a woman would invent something like this, its a totally topless teaser.

Check out the how to video after the break.

Thank You...Acacia Swimwear

This ain't your mothers Cheeky Bottom.

Growing up on the island of Maui, designer Naomi Newirth was practically born in a bikini. Partner, Lyndie Irons was born and raised on the beaches of Southern California, needless to say, like Naomi, wearing a bikini daily was the norm. Now, living in Kauai and traveling alongside her husband Andy Irons, who is a top ranked professional surfer, as he tours the globe, a bikini is a necessity now, just as it was then. The two plan on continuing to grow as designers and as a company by catering to that cute and classy but daring girl who isn’t afraid to stand out.

Hell you can say that again, you sure as sh*t are gonna stand out in an Acacia bathing suit. Instant He Approval for any ArmHe member caught in one of these. Not a suprise that Naomi and Lyndie are got the idea to start a bathing suit line from Hawaii and Bali, people aren't as tight "assed" over there as they are in the rest of the world, by world He means America. For most women in America, you will never wear one of these, and for that He is sorry. But for the rest of the world reading thing, Acacia is smoking hot, so if you want to look good on the beach and "aren't afraid to stand out." Get some.
-He

P.S. Don't forget the ArmHe Quote for Summer: "Turn heads, Don't be a head turner." this is exactly what He means by that.
P.P.S. Video after the break

Memorial Day Weekend...Summer of Cheeky Starts!

(2011 Cheeky Bottom Fashion by He Standard Picture..Click Here to See 2010 Collage)

Memorial day here in America, and for most of us that means the start of summer. For Fashion by He, that means the start of the Cheeky Bottom season. Now many of you have already started your summers, vacations, etc, and He is starting to see a lot more of you in Cheeky Bottoms, so good work, lets keep it going.
-He

Want to know where to get a Cheeky Bottom: Here is a list of the brands He recommends:
Swimgerie, Tavik, Indah Clothing, BikiniTheif, Victoria Secret, All Wet Swimwear, .

Victoria Secret Home of the Cheeky Bottom...

By now we all know that He's favorite thing for summer is the Cheeky Bottom. If you have any ass at all you will make an investment in one of these style bathing suits if you know what is good for you. Victoria Secret has a pretty nice collection themselves of cheeky bottoms. So while the weather is slowing starting to warm up, He suggests you head over to any bathing suit store, He has mentioned quite a few brands on the site already: Tavik, Bikini Thief, but no matter what suit you buy, GO CHEEKY IN 2011!
-He

FashionGIVEAWAY by He...BikiniThief

He loves cheeky bottoms so much, He went out to find a giveaway for the ArmHe, so that one lucky person can join the cheeky bottom revolution. Meet Bikini Thief He's newest bathing suit love. Now we all know that He won't like a bathing suit company unless there is some major cheeky action going on, and sure enough that is exactly what we have here. This giveaway is amazing, hope everyone realizes this is a really HOT bathing suit, and it was not an easy pick from the collection BT offers. OOOO by the way, Did He Mention that Bikini Thief can be seen on in the SPORTS ILLUSTRATED SWIMSUIT EDITION! See pics of Model Alyssa Miller rocking the BT: Here and Here.

GIVEAWAY:
Zuma - Pink and white stripe scrunchy bikini. Triangle top with ruffle edge, ties around neck and back. Scrunchy edge bottoms that flatter all body types, has ruched center seam in back, medium coverage, fully lined. Embroidered signature palm tree on left hip. Bikini tops and bottoms can be purchased in different sizes.

Here is How to Enter:
1) Must be a Follower to Win
2) Leave a comment with your email address
3) Follow BikiniThief on Twitter and RT the Giveaway
4) Follow BikiniThief on Facebook
5) Follow Fashionbyhe on Twtitter and RT the Giveaway
6) Follow FashionbyHe on Facebook

Stringkini Makes He Smile

Hell they didn't invent it, but they sure as sh*t made it sexy. Does anyone make a sexier commercial then VS? Can someone say Cheeky-Heaven?
-He

Forget Spring, Get Ready for Summer...

In keeping with the theme of it finally getting above the freezing point in NYC, He thought now was a great time, since most of you ladies are just starting to think about bathing suits, to give you a little reminder of what needs to happen. Last summer was the start of the the Cheeky Bottom Revolution. This summer we finally take over. Enough of these granny p*nty style underwear, enough! If ya got an ass, any ass at all, and it looks half decent, this world deserves to see it in a Cheeky Bottom. Excuse no more, He wants Cheeky and He wants it everywhere. He has already done posts on plenty of brands that feature the cheeky bottom: Tavik, Indah, Beach Bunny, so there is no reason for you not to know where to get them.
-He

P.S. You can Tag Fashion by He in your Facebook Pictures for instant approval status.

Thank You...Indah Clothing

(pics from indah, shopbop, planetblue)

He is gaga for Indah. Then again anyone putting out a Cheeky Bottom is gonna bring a smile to He's face. Not quite sure they still only have 2010 Collections on their website and nothing for 2011, but gotta imagine more good things coming from this brand. Lots of crochet, cheeky bottoms, sheer and other stuff that makes He want to be in California on a beach. Still a small brand that you might not have heard of yet, but leave it to He to bring you into the Know.
-He

Speedo Goes Mainsream...For a Minute

FINA (Federation Internationale de Natation) made a change in rules preventing the use of body suits in competitive swimming, the Speedo LZR Racer suit--worn by the likes of Michael Phelps--became surplus overnight. Fortunately, teams of students from the London College of Fashion, University College Falmouth and the University of Huddersfield have recreated the material into innovative, creative concepts in green fashion. -TreeHugger

Not bad, not bad at all. He will give these college kids some credit, they actually made these bathing suits look half decent. Only problem is they probably aren't Cheeky Bottoms and if your gonna look like these girls and not go Cheeky, then He doesn't even want to know you.
-He

He has a "Wild Heart" for GU...

He worked with Gypsy Underwear a few months ago on a Giveaway, but since then Gypsy has released their 2010 Winter Collection, that is of course still He Approved. Cheeky Bottom was the name of the game in their Summer Collection, so don't think for a second it went anywhere. "The new collection is a dreamy mix of tie dyes & lace." Dreamy, couldn't agree more.
-He

P.S. If He gets a decent number of comments in this post, He can guarantee another Gypsy Underwear Giveaway! Hows that for ArmHe Love!



photography by DaejaFallas
www.daejafallas.com

Fall is Coming...Get All Wet...

Here is the deal, the weather is getting cooler, summer is almost over, but that in no way means that the end of bathing suit season has hit yet. In fact, bathing suit season is still going strong. All Wet Beachwear sent He a bathing suit, typically a blogger would post a pic of them in the bathing suit, but let's all just agree, that He in a two piece would not be the best thing for Fashion by He. Forget the fact that He is not putting on the bathing suit, what made He happiest was the fact that they took the time out to send He a Cheeky Bottom. Half the people that reach out to He ask if He will wear the gift in a blog post. WTF, did you even take a second to read the title of this blog? Respect the King, goddamn it. Anyway, Fall and Winter are just as much bathing suit season as the summer. Why? There is no better time for a vacation then when its f*cking snow or sleeting all over NYC. Do everyone a favor and make sure the Cheeky Revolution continues all year long. All Wet Beachwear sent He the bathing suit pictured, and that's a f*ckin hot bathing suit.
-He