The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you better cover your butt. The settlement, the largest in recent memory for a false advertising case, signals a major shift at the agency, which is cracking down on national advertisers, forcing them to make restitution to consumers.
AKA: Sh*t don't work. Hope you didn't go out and buy any of that Reebok stuff thinking you were gonna instantly get skinny. False. Sketchers better watch out, because there is no way their weird looking sneakers work either.
-He