{the lighter side of freja}

{freja beha erichsen by patrick demarchelier for vogue UK, february 2011 via oh}

{day to night}

{sasha pivovarova by patrick demarchelier for vogue US, november 2010 via oh}

{editorial: dream girl}

{p.s.} also new:
* the countryside & the beach

{editorial: dream girl, natalia vodianova by patrick demarchelier for vogue china may 2010 via fashion gone rogue}

{editorial: les diamants de lara}

{p.s.} more lara

{lara stone by patrick demarchelier for vogue paris february 2009, styling by carlyne cerf de dudzeele via wet behind the ears}

{inspiration: tweed}

{Anna Maria Jagodzinska by Patrick Demarchelier for Vogue UK September 2009}

{inspiration: summertime}

{magazine: French Vogue 02/05; photographer: Patrick Demarchelier; model: Natasha Poly}

{inspiration: more balloons}

{images: 1 - natalia vodianova by patrick demarchelier for vogue us; 2 - tatielle; 3 - ffffound!; 4 - flickr; 5 - Snippet & Ink via follow studio; 6 - a cup of jo}

{inspiration: happiness}

{images: 1 - editorial: Boho in Paradise, magazine: Vogue, model: Doutzen Kroes, photographer: Inez and Vinoodh; 2 - editorial: Mad About The Girl!, magazine: Vogue Australia December 2005, model: Gemma Ward, photographer: Patrick Demarchelier}