Memorial Day Weekend...Summer of Cheeky Starts!

(2011 Cheeky Bottom Fashion by He Standard Picture..Click Here to See 2010 Collage)

Memorial day here in America, and for most of us that means the start of summer. For Fashion by He, that means the start of the Cheeky Bottom season. Now many of you have already started your summers, vacations, etc, and He is starting to see a lot more of you in Cheeky Bottoms, so good work, lets keep it going.
-He

Want to know where to get a Cheeky Bottom: Here is a list of the brands He recommends:
Swimgerie, Tavik, Indah Clothing, BikiniTheif, Victoria Secret, All Wet Swimwear, .

Forget Spring, Get Ready for Summer...

In keeping with the theme of it finally getting above the freezing point in NYC, He thought now was a great time, since most of you ladies are just starting to think about bathing suits, to give you a little reminder of what needs to happen. Last summer was the start of the the Cheeky Bottom Revolution. This summer we finally take over. Enough of these granny p*nty style underwear, enough! If ya got an ass, any ass at all, and it looks half decent, this world deserves to see it in a Cheeky Bottom. Excuse no more, He wants Cheeky and He wants it everywhere. He has already done posts on plenty of brands that feature the cheeky bottom: Tavik, Indah, Beach Bunny, so there is no reason for you not to know where to get them.
-He

P.S. You can Tag Fashion by He in your Facebook Pictures for instant approval status.

Thank You...Indah Clothing

(pics from indah, shopbop, planetblue)

He is gaga for Indah. Then again anyone putting out a Cheeky Bottom is gonna bring a smile to He's face. Not quite sure they still only have 2010 Collections on their website and nothing for 2011, but gotta imagine more good things coming from this brand. Lots of crochet, cheeky bottoms, sheer and other stuff that makes He want to be in California on a beach. Still a small brand that you might not have heard of yet, but leave it to He to bring you into the Know.
-He